Technical Search Engine Optimization, popularly known as ‘Technical SEO’ is the foundation for all optimization measures of a search engine. The structure of the website must be such that it becomes easily accessible to a search engine crawler. The end goal is to attain better rankings on the pages of a website, by improving the technical aspects of it. It is entirely premised on how well the Google bot is able to crawl a page, which will result in better indexing and resultantly better appearance in search results. If the foundation is flawed, optimizations in the content area or in the link structure fail as well.
In the global competitive market like today that thrives on digital marketing, remaining on the edge of the competition is pertinent and that entails the website being easily findable.
This condensed overview of Technical SEO is solely designed to provide a list of parameters important and may not accurately capture the variety of other indicators. The more intricate, but also more significant, the technical structure of a website is, the more technical SEO competence for it is demanded.