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Checklist for your technical SEO

Technical Search Engine Optimization, popularly known as ‘Technical SEO’ is the foundation for all optimization measures of a search engine. The structure of the website must be such that it becomes easily accessible to a search engine crawler. The end goal is to attain better rankings on the pages of a website, by improving the technical aspects of it. It is entirely premised on how well the Google bot is able to crawl a page, which will result in better indexing and resultantly better appearance in search results. If the foundation is flawed, optimizations in the content area or in the link structure fail as well.

 

In the global competitive market like today that thrives on digital marketing, remaining on the edge of the competition is pertinent and that entails the website being easily findable.

Here is a brief checklist on improving the Technical SEO of your website:

  • Website structure and internal linking: It is absolutely important that all relevant content being deep hidden in the website structure be reached in a few clicks. Thus, focusing on a clear website structure and by giving efficient internal links, the crawler will be able to capture the desired content fast and easy.
 
  • URL Structure: The structure of the URL must be logical and consistent in order to help search engines better comprehend structures of the website and its pages by clearly defining its subject areas. It will make content more sensible to understand thus avoiding unnecessary nesting.
 
  • URL Structure: The structure of the URL must be logical and consistent in order to help search engines better comprehend structures of the website and its pages by clearly defining its subject areas. It will make content more sensible to understand thus avoiding unnecessary nesting.

 

  • Controlling the crawling:You can direct the crawler on your website in a variety of different ways to determine which subpages or directories are crawled and which aren’t (this can be done via robots.txt, for example). By doing this, you can make sure that the crucial subpages are truly crawled.
  • Indexing control: You can restrict Google from indexing certain sub-pages on your website that shouldn’t surface up in search results (such as shopping carts, duplicate content, or internal search result pages). Use a canonical or the meta robots instruction “noindex,” for instance.
  • Image Compression: Images can be compressed to reduce file size while also speeding up pages. This is crucial considering Google evaluates page speed as a ranking factor.
  • Image Compression: Images can be compressed to reduce file size while also speeding up pages. This is crucial considering Google evaluates page speed as a ranking factor.
  • Redirects:Whenever a new URL is created, the URL which is now obsolete must automatically redirect the user to the new one. This will enable the crawler to not lose connection between the old and new URL and retaining the rankings.
  • Mobile optimization: A website’s mobile layout is extremely vital. It must be made sure that the website operates smoothly on mobile platforms and that all data is viewable on it as well.
  • Page Speed:The pages that particularly take long page loading times are rated poorly, therefore these should be avoided. A website that loads quickly not only benefits its ranking, but it also pleases its visitors.

This condensed overview of Technical SEO is solely designed to provide a list of parameters important and may not accurately capture the variety of other indicators. The more intricate, but also more significant, the technical structure of a website is, the more technical SEO competence for it is demanded.

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