By Nilakshi Garg – Best selling author
Do you have a blogging website or a blogging section on your professional website that needs to fill up? And you have no idea which keyword to choose next. So, you have reached the correct link to click.
This blog post describes many ways to use Google keyword search. Using that, you decide the primary and string of related keywords for your next blog post. The steps are pretty easy to follow.
You don’t need hands-on learning on coding or programming for that. Even if you are not a strategy, you still can have enough time and research to pair some meaningful keywords together. All you need is common sense to build a keyword bank for your new blog post. And that’s when/where Google comes to the rescue.
Google is the pioneer of searching content online. You can put any keyword, and it shows you thousands and millions of results. The first page is where your focus should be 80 percent of the time.
You will see the pages with fantastic on-page SEO on the first page. It means these blogs, articles, landing pages, or forums have high optimization scores. It’s around keywords you are typing and hitting enter for.
So, read the pages’ titles you see on the first page till the end. Make a swipe file for the keywords that arouse emotion in your mind.
This can be interest, curiosity, information, joy, happiness, sadness, usefulness, and boredom. Notice your reaction towards the titles of these pages and the words you read.
This way, by the end of multiple Google keyword search tasks, you will have enough keywords to play around with. These keywords should help increase your website’s CTR as well.
That’s because you choose these keywords depending on your reaction and response as the one who’s searching content online.
There are unlimited content opportunities hidden behind the questions and answers laid in the PAA section. That’s People Ask Also by Google. Whenever you search a query on the Google search engine, it will throw up some PAA questions and answers.
From these questions/answers, you get a lot of right keywords for your next blog post. You will actually know what real people are curious about. One question would lead to at least 5-10 other questions.
This way, you can create a question bank of the related question for curating a detailed blog post. Also, look out for questions that have short or unclear answers. That’s another trick: take out questions from the PAA section, which you can play around with.
Expert bloggers and content writers often suggest that you at least gather 40-60 questions around a keyword. This gives you a better, bigger, and quite interesting picture about a subject matter you want to write about.
Also, when you know what the public is asking the most, you can further continue your Google keyword search on that. It helps you move one step ahead of your competitors and search for the right keywords: primary or secondary.
Choosing the right keywords for your blogging website and next blog post is easy using related searches. That’s because writing a blog post is not only focused on the primary keyword.
As a content writer and strategist, you need a bunch of relatable keywords for the same blog post. Why is that? Because it helps solve more problems of your targeted readers at once.
And when you give them bonus information or solution, they would love bookmarking your site. After all, who denies free and profitable information ever? Would you? No, right? The same goes with your target customers or readers.
So, the “related searches” section is given at the bottom of every Google keyword search you make. Note the keywords which are bold in this section. Again, make a swipe file for these related keywords.
For a detailed blog post, click on these keywords and see what other competitors are posting.
For example, when I searched Google keyword search, I got related searches similar to:
Some of these secondary and related keywords were in bold. Some were not. Bold ones are the hot keywords that people are clicking a lot more than other related keywords.
And from the bunch of keywords mentioned above, you get a fair idea about the blog post you can create. It would probably be similar to this one. Or, you can try a different approach to help your readers even more creatively around the same keyword.
Google has ample tools for keyword research for your first or next blog post. One of those is Google Trends at the drop of my own hat. It’s absolutely free as well.
Google Trends helps you find keywords that are in vogue. You can look for keywords related to current affairs. Plus, you can compare keywords across multiple regions, countries, states, and cities using this software.
You can also see which keyword has a breakthrough or breakout moment at present, countrywide. This software application helps you get ahead of your competition and make a better content calendar down the line.
You can also see the highs and lows of different keywords at once. Compare them all you want. That’s also for the last 7 days to 5 years or more.
Google keyword search is productive, useful, and profitable for strategists. You can never fall short of ideas, keywords (primary or secondary) here. However, you need to try and test these Google searching tactics yourself. See which trick is working for you the best.
There are more tricks to cover while searching keywords for free on Google. We can cover that for you next time for advanced searching techniques.
Thank you for reading my article.