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By Nilakshi Garg – Bestselling author

Topic-based content is gaining an advantage in recent times, as seen by SEO experts across the globe. However, many digital marketers are still unsure which strategy to follow and how. 

That is why in this blog, you will understand the basics of topic-based blogs or articles. Plus, how these are different or more important than keyword-based content. 

The intention for readers is to prioritise one of the two to dominate SERPs in 2022 and beyond.

How Are Topics Not Just Keywords?

Keywords are included in the topic-based content. They have to flow in organically as you go on about researching or writing a topic. If you force keywords inside a topic, Google crawlers are smart enough to detect it. 

That means forcing keywords to dominate SERPs in 2022 is not the ideal solution. Instead, you end up lowering your blog ranks in the Google search engine. Now, you don’t want that to happen… ever.

How Do You Decide Your Keywords For A Topic For Organic Input?

There are ways to research keywords to flow naturally inside an article or blog. However, if you keep focusing on the keywords, topic-based content might lose its element. 

That is because some keywords are grammatically wrong and linguistically weird. That happens when users research content online in a hurry or with limited knowledge. 

So, you have to make a string of keywords to use in your next topic-based blog or article. These keywords are equally important because when you decide on a primary keyword, it helps your blog to rank in search engines.

And all content marketers know what happens when we rank on a certain keyword. 

We gain the traffic… the ultimate reach we estimate or anticipate for our next blog post. 

So, research keywords from:

  • Google People Also Ask
  • Google related keywords are given at the end of a search page
  • Use YouTube to find a relatable keyword list that sounds grammatically correct too.
  • Use keyword research tools like Ubersuggest, Keyword Finder, Google Trends, etc.

Find the primary keyword. You should write your next blog post around that keyword. But you have to be mindful of the content too. The topic must be informative, give value to the reader, not waste their time. 

The title of the topic must be catchy, including the keyword. 

You must also select at least 3 to 7 relatable keywords. Use them in your topic-based content for about one time each. That way, your keywords flow in the article the best they can and do not distract the reader either. 

Besides that, you have to research the topic a lot. Follow the strategies explained below to rank your blogs organically and effortlessly in Google and other search engines.

What Are The Best Strategies To Dominate SERPs In 2022?

1. Create a blog structure.

Topic-based content must have a structure. Envision what you’re trying to convey by writing a topic. It should have a graph or an arc that includes a start, middle, and ending. 

After reading your content, readers must feel that they learned something new or valuable. Therefore, they don’t want to repeatedly read the same content in new words. It will only bore or distract them.

And if you have the experience in the topic you write about, that’s a plus point. 

How so?

It increases the E-A-T factor of that topic-based article. People would know you’re writing from experience and expertise. That attracts them the most. Well, mostly, that’s what they need to solve their problems effectively. 

2. Research what your competitors are doing.

Writing topic-based content is extremely difficult, time-consuming, and requires expertise. Whereas, a keyword-centric blog or article might be falsified, exaggerated. That’s for the sole purpose of increasing the keyword margins and reach in the market. 

The latter content would not add value to the bloggers’ or readers’ market online. 

However, to dominate SERPS in 2022, you need to act smart and write authoritative topic-based content. To do so, if you have limited knowledge, the best is to study your close competitors. 

Steps to study competitors shortly:

  • Check or crawl their website using crawling tools online. 
  • Make a list of keywords they are ranking for. 
  • See what their top blog pages are. 
  • Ask yourself – can you do it better? If yes, how? If not, move to another page or competitor. 

3. Focus on intent.

Each topic and keyword has intent. That means the notion of the reader or researcher for putting in keywords in the search engine. To understand that theory, 

  • Study your search history. 
  • Ask yourself why you have typed a certain keyword.
  • Then find why you clicked a certain link.
  • And know why you read a particular topic.

From my blogger and content marketing experience, I can say that if you know your online behaviour, you can relate to other readers. 

Therefore, it’s mandatory to study what type of user or researcher you are. 

  • Why are you using certain keywords every time you need an answer on Google or other search engines? And are you getting the right answers while researching those keywords?

This in-depth study will help you dominate SERPs in 2022 and beyond for any topic-based content you want to publish. 

4. Site structure is mandatory.

Writing blogs based on keywords or well-researched topics isn’t enough in 2022. Going forward, you have to be proactive to sort out the website structure. 

That means:

  • Your internal linking should be “relevant” and “consistent.”
  • Do not use any spammy or malicious links in your blog posts.
  • Use links that have higher domain authority. For example, refer to sites with 50-60+ DA and DR.
  • Use HD and royalty-free images. But their format should be in next-gen extensions.
  • Make sure you do not infuse keywords after every other paragraph or subhead. 
  • You don’t need to highlight every keyword in your topic-based article. 
  • Use a featured image related to the topic you’re writing about. 
  • Update the sitemap frequently. 
  • Don’t forget to send indexation requests to various webmaster tools or search engine consoles. 
  • Check for broken links or images. Remove or replace them on time. 
  • End your topic-based content with a nice, fun, engaging, and informative conclusion. 
  • Try using infographics, memes, or illustrations in your blogs – as per the latest trend. 
  • Always write unique SEO titles, meta-text, and alt text (for images). 
  • Avoid grammatical errors, spinning articles, or plagiarism. It’s a strict no-no!

Extra Tips To Dominate The Search Engine:

You’re writing topic-based content after lengthy research to dominate SERPS in 2022 or beyond. 

Then:

1. Adding FAQs could be engaging at the end of the blog post.

This would help readers become more familiar with the topic and the questions popping in their heads at the end. Then, give them answers to their immediate questions. 

Again, that happens when you understand the user intent comprehensively. 

2. Don’t disappear on your readers.

Plan a schedule to post regularly. If you post once and disappear for weeks or months, your readers won’t find you useful. 

3. Use analytics to track your regular performance.

Writing topic-based content is a hard task compared to the keywords infused. At times, keywords have no meaning. Their purpose is to get your blog ranked, especially if they connect to special user intentions.

What engages readers continuously is the topic you’re covering in the blog. But you have to move one step ahead. As consistency is the key to being popular and in demand, even for bloggers, analytics could be your best friend. 

Read reports from Google Analytics and similar ones from other search engines. For example, see what the progress of each blog you post is. 

Are you gaining any traction? 

Is the keyword article working for your audience? 

Or is the detailed article the highly ranked page today?

You will easily get answers to your questions and check which article you must prioritise. Accordingly, you then form a content plant and strategy. 

Conclusion:

Every blogger and writer can dominate SERPS in 2022 and beyond. They just need a little push or motivation. 

Sometimes, all they need is correct guidance from experienced people or bloggers. But, besides that, they have to follow the trend or marketing news related to SERPs, topics, and keywords. 

It’s a best practice for content marketers to keep trying and reviewing new tools available in the market. These could be helpful for researching user intent, topic-based content, keyword lists, and traffic or SEO difficulty. 

Ultimately, bloggers have to find the right balance between keywords and the content they write about. The entire structure should be fun to read. The sentences must not belong or be boring. Adding catchy or particular industry words is fun to sound relatable and experienced. 

But don’t always go on about using hard-core jargon. It could literally put off new and inexperienced readers. 

Conclusively, both keywords and topic research matter to Google crawlers and indexing robots. If you keep dragging content, it won’t do any good to your regular or new users/readers. To attract more readers, organic backlinks, you have to sound right from the first sentence. 

So, the experience and expertise both equally help to decide which to prioritise: topic or keywords.

Thank you for reading my article, I appreciate your support!

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