By Nilakshi Garg – Best selling author
Keyword research is the underpinning of every SEO ever done on any website page in the history of digital marketing. Sounds crazy, right? But it’s true. However, not every digital marketer or website owner can excel in it.
With the growing technological age, keyword research is becoming tougher. Without primary and secondary research combined with the knowledge, marketers like you keep thinking about why your keyword research is a big fail.
Is it because you’re not getting enough traffic to the site? Then you must read the reasons along with the top solutions below.
Most new and aspiring digital marketers commit this mistake with their keyword research. You follow the wrong tool or the free plan that isn’t enough anymore for a professional website’s high-ranking strategy.
When you don’t change strategy or tool, you keep asking why your keyword research is a big fail. But there is a solution to that. It’s fairly easy but a bit time-taking.
Research well-known pros and cons of each tool you use. Know what type of free and paid keywords you can get from each tool. Try out freemium plans of the tools you use daily for keyword research.
Don’t shy away from investing a few bucks initially because this is necessary for your experience in keyword research as a digital marketer.
Some chunk of keywords these tools provide might be useful for a particular industry or enterprise. So keep a sharp mind evaluating if these keywords are right for your business/brand or not.
If you don’t know, consult Digi Smart Marketers experts. Our outsources marketers use paid and free keyword research tools for content development and marketing.
This is a terrible mistake by new-age digital markets. You don’t pay attention to the search volume of the keywords. Or even the trend that’s been going regarding that particular keyword you picked for a blog post.
If no one is searching or talking about those keywords, why would you waste time on that?
So, popular marketers like Neil Patel suggest using keywords that have 1000+ search volume per month. This works fine for low-earning and new professional websites.
You can gradually move up to new keywords with 5000+ search volume.
Simply focusing on low-competitive keywords isn’t enough. You have to get the right balance between low, high, and long-tailed keywords. Then there are four main categories of keywords:
Transactional and commercial work mostly for eCommerce websites. A branded/business website can work with information and navigational keywords. Navigational helps mostly travel industries or those who want to focus on local SEO.
Similarly, low-competitive keywords with low search volume are only recommended for those experts in a particular niche. It would mean you can write your own topics and go viral gradually without heavy investments.
But if you’re not sure about the nestled niche to pick, it’s best to strike a balance between different keyword styles and types. Later, you must check the analytics to verify which blog is working better than others to improve your marketing tactics.
This way, eventually, you will stop wondering why your keyword research is a big fail. Because then, actual results will shape pertaining to organic traffic and better ranking in search engines.
Rectify this mistake as soon as possible. Using the same keyword on multiple pages invites canonicalization. It confuses Google and other search engine crawlers. They can’t decide which is the original/master copy of the blog post.
One solution is to use the canonical tag in the duplicate copy. But that won’t improve the SEO or E-A-T of your professional website.
Best is to use unique primary keywords on different pages. This way, you always have scope to go back and improve the old content instead of publishing a new page on the same keyword.
Popular search engines like Binge, Yahoo, DuckDuckDoo, and Google prefer content with higher relevancy.
How do you determine that in your pages as well?
Every keyword belongs to one or multiple niches. You have to research those keywords. Know which blogs, websites, and forums are using your chosen keywords mostly.
And then write content around those keywords but be authentic, valuable, and relatable to the market.
For example, keywords like Digital Marketing Trends For Small Businesses wouldn’t work for large- and medium-sized firms.
While focusing on primary keywords, marketers often forget about secondary/relative keywords. Google is smart enough to rank pages higher when they have handpicked relatable and tightly-knit keywords for a copy.
For example, you’re writing a blog post on Smart Marketing Strategies For Indian Entrepreneurs. Now, you should choose secondary keywords related to smart marketing, Indian entrepreneurs. But avoid using keywords like marketing trends, online marketing, global marketing, big business houses, etc.
Because these keywords are not tightly-related to the main topic/keyword you’ve chosen. These keywords might look similar but add no relevance to the page’s main topic.
If you don’t follow this technique in the on-page SEO of your website, your question of why your keyword search is a big fail never gets resolved.
Digital marketers need to buckle up and smarten up. They can’t fool themselves into thinking that keyword research is easy and fast. At times, it takes days to understand the particular keyword you must use on your website.
Do you have less time to focus on keyword research tasks for ranking better? Talk to Digi Smart Marketers then. We are a crazy bunch of researchers who love to validate user intent. The team we hire knows keywords that help you rank better and re-engineer the SEO of your main site.
This way, you start getting organic reach and traffic within days.
Thank you for reading my article, I appreciate your support!